This is a front cover of Vibe magazine but it is different to the other Vibe magazines for example usually Vibe has a main focal image that is in colour but this edition is black and white and this could be because it is their 150th edition meaning that Vibe is quite old and since it is different it makes the magazine unique. The name of the magazine 'Vibe' is in gold making it seem special as it is the 150th issue. Also they have put the number 150 twice on the front. Thye have also put the name of the editor on the magazine as the magazine is mostly focusing on their 150th issue which the editor Quincy Jones has published. Also Vibe is aimed for a mainstream audience as it has famous artists on the front cover for example Eminem, Shakira, TI and Usher. They have also used many conventions such as the website and the barcode as well as the issue number on their magazine. It also has a wide range in the readers musical interest, for example we have R&B (Beyonce), RAP (50 Cent and Tupac) and Hip-hop (Wu-tang Clan). Also the magazine has used other methods to give their reader entertainment for example Charles Barkley has got nothing to do with music because he was a basketball player, but he used to make the readers interested in the magazine.
Also mode of address has been used as Mary J Blige is looking straight at the audience which absorbs the readers attention. The framing is also conventional in this magazine. At the masthead they have put 'Special Collector's Edition', this makes the magazine seem more important.
